About this shop
The largest general merchandise shop in Disneyland Park, running along Main Street, U.S.A. and carrying one of the broadest selections of Disney souvenirs in the park.
The Coffee & Magic Verdict
Emporium is one of the shops we will go into again and again during the same trip - and in the park itself, always our first shop stop.
We never really believe that we have seen everything, because the ears, Loungefly, pins, clothing, Spirit Jerseys, plush and seasonal merchandise can feel different depending on which section you are in.
We have largely moved on from toys, but our youngest daughter will always find the cuddly toys and character pieces while we are looking at clothes and accessories - at least one new plush comes home every visit.
It is also the sort of place where we start mentally keeping track of what we might come back for later rather than buying everything immediately. Busy at the wrong time, absolutely, but still a fundamental part of a Disneyland Park day for us.
